In today’s world, online competition is fierce. Every business strives to be seen and attract an audience, and one of the best ways to do this is to use powerful SEO strategies.
I’m always looking for ways to improve SEO and improve user experience, and along the way, I came across the concept of “Pillar Cluster Content”.
This concept has an amazing effect on improving the ranking of sites in search engines and attracting the target audience, and in this article I intend to share my experiences in this field with you.
What is pillar cluster?
A pillar cluster is a set of related topics that act as the main pillars of a website or content platform. ( hubspot site )
In simple words, pillar cluster content can be considered an organized structure of content that is formed around a main topic (pillar content) and a set of related topics (cluster content).
This structure helps search engines to better understand what your site specializes in and provide relevant users with the content they need.
Imagine that you are a big library. Your library has a main book which is considered “pillar content” and talks about the general topic.
For example, ” website design “. After that, you have a series of other books, each of which deals with an aspect of the main topic.
For example, ” site design with WordPress “, “choosing the right host for the website”, “UI/UX design” and so on. These books are “cluster content” that are related to the main subject.
Advantages of using pillar cluster
In my opinion, using Pillar Cluster content has many advantages, which I will mention briefly:
- Content organization: Pillar Cluster helps you organize your content in an orderly and logical manner and helps users easily find the information they need.
- Improved SEO: Pillar cluster structure helps search engines to fully understand your website and rank it for relevant keywords.
- Improve user experience: by dividing content into relevant categories, users can easily find and access the content they are interested in.
- Create content consistently: Pillar Cluster helps you generate content regularly and consistently, as each pillar acts as a “deep well” of relevant topics.
Cluster content
Cluster content includes articles, videos and other content that are placed inside a cluster pillar.
This content is generally related to a specific topic and is purposefully designed to attract specific users.
Pillar cluster content creation steps
Creating a pillar cluster structure requires planning and time. I will share my experiences in this field step by step with you:
- Identifying the main topic and keyword of the pillar: First of all, you need to specify the general topic that your site specializes in. For example, “website design”.
- Identify related keywords: After determining the main topic, you need to find related keywords. You can use different SEO tools for this.
- Creating Pillar Content: Pillar content is the heart of your structure and should speak fully and comprehensively about the main topic. This content should be such that it fully answers the users’ questions about the main topic.
- Creating cluster content: After creating the pillar content, you should start creating sub-contents, each of which deals with an aspect of the main topic. For example, if the main topic is “website design”, you can create cluster contents such as ” store website design “, “choosing the right host for the website”, “UI/UX design”.
- Creating internal links: Internal links play an important role in directing users to relevant content and strengthening the site’s SEO . In the content of the pillar, link to the content of the cluster and vice versa. Here you can learn more about internal linking .
- Content optimization for SEO: Both pillar and cluster content should be fully optimized for SEO. This includes using relevant keywords, structuring the content properly, using proper title tags and descriptions, etc.
- Content monitoring and improvement: Pillar cluster content is a permanent task and should be continuously monitored. Pay attention to users’ comments and update your content if needed.
Tips for creating an effective pillar cluster
- Selection of related topics: Cluster pillar topics should be fully related and work as a single cluster.
- Keyword research: Before creating your pillar cluster, you should research relevant keywords to ensure that your content is optimized for your target audience and search engines.
- Creating high-quality content: The content inside Pillar Cluster should be attractive, informative and of high quality to attract the attention of users.
- Connection between content: The connection between cluster pages and related content should be clearly defined so that users can easily find the information they need.
summary
Pillar Cluster, as an effective solution for organizing content, helps you manage your content completely and create a better user experience for your users.
For more details, refer to the article ” What is SEO content” or “Content production” .
With Pillar Cluster, you can consistently generate new content, improve your SEO , and generally be more successful in the digital world.