As a website owner or online business owner , you must know how important your site’s ranking is in search engine results.
In today’s competitive world, if your site is not seen on the first pages of Google and other search engines, you may miss many opportunities to attract customers and increase sales.
One of the key ways to improve the ranking of the site is to use external SEO (Off-Page SEO).
What is external SEO?
In its simplest definition, external SEO refers to all activities that take place outside of your website and help improve your site’s ranking in search results.
In other words, external SEO builds credibility and trust for your site in the eyes of search engines.
Imagine you have a great restaurant, but no one knows about it. Now imagine that many people are talking about this restaurant on social media and there are many positive comments about its food and service.
Most likely, more people will want to try this restaurant. Exactly the same thing happens in foreign SEO.
For more details, refer to the article What is domain authority ?
The importance of external SEO
External SEO has become extremely important in today’s world. why
- Increasing the credibility of the site: By doing external SEO, your site becomes more valuable and reliable in the eyes of Google.
- Attracting organic traffic: External SEO helps to attract more visitors through search results and as a result, organic traffic to your site increases.
- Improving the ranking of the site: One of the most important goals of external SEO is to improve the ranking of the site in the search results. How is reading the article to improve the site’s ranking? It can be your guide in this field.
- Increased conversion rate: By attracting more traffic and targeted users, the conversion rate of your site will increase.
- Improved user experience: external SEO can lead to improved user experience.
Important methods of external SEO
Now that you know the importance of external SEO, let’s look at its different methods:
1. Link building
Link building is one of the most important and effective external SEO methods. Link building means getting backlinks from other sites to your site. The higher the quality of the incoming links and from the more reliable sites, the more impact they will have on your site’s rank.
- Natural link building: This type of link building happens naturally without any cost or artificial effort. For example, if you produce high-quality and valuable content, other sites may automatically link to it.
- Manual link building: In this type of link building, you are purposefully looking for links from other sites.
- Guest Posting: Writing guest articles for other sites is one of the most popular methods of manual link building.
- Forum Posts: Participating in discussions and forums related to the topic of your site and placing a link to your site in the signature or content.
- Directory Submission: Registering your site in different directories can help attract incoming links.
- Social Bookmarking: Share your site link on social bookmarking sites like Pinterest and Reddit.
For more details, refer to the article What is external linking ?
2. Social networks
Activity in social networks is one of the important methods of external SEO. By creating social pages for your site and being active on these networks, you can help increase brand awareness, attract traffic, and improve your site’s ranking.
- Content Sharing: Share your website content on social networks.
- Engage: Engage with followers and social media users.
- Using related hashtags: By using related hashtags, your content will be seen by more users.
3. Linking to related websites
Linking to websites related to your field of activity can help improve your site’s ranking.
- Attend events and seminars: Attending events and seminars related to your field of activity can provide great opportunities for networking and networking with other websites.
- Collaboration with bloggers and influencers: Collaboration with bloggers and influencers active in your field of activity can help introduce your site to new audiences.
- Create link exchange: If you find related websites that have similar content to your site, you can negotiate with them and do link exchange.
4. Comments and feedback
Receiving comments and positive feedback from users can help improve the credibility and ranking of your site.
- Respond to comments: Respond to and interact with user comments on your site and on social media.
- Encouraging users to write comments: Create a suitable mechanism on your site to receive user comments.
- Answer users’ questions on Q&A sites: Answer users’ questions about your field on Q&A sites like Quora and Yahoo Answers.
Of course, we have already written a comprehensive article about getting rank without backlinks , which you can read below.
Key points in external SEO
- Patience: Offsite SEO is a time-consuming process and results may not be immediately apparent.
- Focus on quality: Instead of focusing on quantity, focus on the quality of your external SEO activities.
- Read and review: Always read and review the latest external SEO methods and techniques.
- Using tools: There are various external SEO tools that can help you do this.
Reading the article on different types of backlinks in this field can introduce you to the creation of quality and powerful backlinks.
External SEO best practices
When implementing an external SEO strategy, it is important to follow best practices:
- Focus on quality links, not quantity: The number of links pointing to your website is important, but the credibility of the websites linking to you is just as important.
- Avoid black hat link building techniques: Using black hat techniques like buying links or creating link farms can lead to your website being penalized by search engines.
- Diversify your backlinks: The number of links you have from unique domains and web pages will help increase your link authority. For more details, refer to the article What is Anchor Text ?
- Build links to relevant content: Links pointing to relevant pages on your website are more valuable than links pointing to the home page.
- Track your links: Using tools like Google Search Console will help you monitor your link profile and identify any suspicious links.
Finally, external SEO is one of the most important and vital parts of SEO that can have a significant impact on your site’s ranking in search engines.
By using various external SEO methods, you can help increase organic traffic, improve your site’s ranking, and attract more customers. Remember that patience, quality and consistent follow-up are the keys to success in external SEO.