What is external link building?

Outbound linking  means placing links to other websites on your website.

This action shows Google that you respect other content and resources and provide valuable information to your users.

Advantages of external linking

• Increasing credibility and trust:  External links from high-reputation sites to your website show that your site is reliable and a valid source of information.
• Improving site ranking :  External links from sites related to your website are a strong signal to Google that shows that your website is valid and useful in the topic related to those sites.
• Increase traffic :  External links to your website can attract new users to your website and increase your website traffic.
• SEO Improvement:  External linking directly affects your site’s SEO and helps you rank higher in search results.
• Increasing Brand Awareness: External links from popular websites and influencers will help you increase your site’s awareness.

Types of external linking methods

• Guest posting:  sending an article or content to other sites and inserting a link to your own website in it.
• Forum posting:  participating in forums and adding links to your own website in posts and answers.
• Directory submission:  Registering your website in directories that specialize in the subject of your website.
• Broken link building:  finding broken links on other sites and providing links to your website instead.
• Social media sharing:  sharing the content of your website on social networks and inserting its link.
• Paid links: payment for placing links to your website on other sites. Like buying backlinks or reports.

Important points in external linking

• Choosing reputable sites:  The sites you link to should be reputable and relevant to the topic of your website.
• Use of relevant links:  The links you give to your site should be relevant to the content of the page and help users to get more information on the relevant topic.
• Link diversity:  Instead of focusing on one type of link, create diversity in your external link building.
• Using appropriate anchor text links:  The text you use for the link should be clear and appropriate to the content of the page.
• Nofollow vs Dofollow:  Dofollow links have more impact on your SEO, but Nofollow links can also help your traffic.
• Be regular and continuous:  External link building is a continuous process and requires patience.
• Using link building tools:  Link building tools can help you find reliable sites for link building and get useful information related to link building.

What is a comprehensive anchor text article? You can also read to learn more.

How to create external links

• Identification of target websites:  Identify websites that are related to your field of activity and have a good position in search engines.
• Products or services you offer:  Make sure that the products or services you offer are offered to the target sites audience.
• Build relationships with webmasters:  Connect with webmasters of target sites and send messages via email or direct message.
• Create quality content:  Make sure your content is worth linking to target sites and will help improve your site’s ranking.
• Use analytics tools:  Use analytics tools to check the success of your external linking.
• Follow up links:  Follow up the links referring to your site on a regular basis and make sure that the links are active and appropriate.

Tips for effective external linking

• Avoid low-quality links : Make sure that the links referring to your site are from reliable and high-quality sites.
• Variety of links:  Distribute referral links regularly and do not use one type of link.
• Appropriate link text:  Match the link text with the content of the target site and use appropriate keywords.
• Patience:  External linking requires time and patience, and its results are not seen immediately.

Useful tools for external linking

• Moz : A useful tool for checking the Domain Authority of sites. For more details, refer to the domain authority page.
• Ahrefs :  A useful tool for checking external links to your website and finding new link building opportunities.
• SEMrush :  Useful tool for checking keywords and competition in SEO.
• BuzzSumo:  Useful tool for finding trending content and identifying link building opportunities.

Finally, external linking is an important SEO strategy that can help you improve your website’s ranking.

By choosing the right methods and regularly tracking links, you can improve your site’s position in search engines.

Internal and external linking are important factors in improving your site’s ranking in Google. To achieve the best results, you should act regularly and according to the important points in external and internal linking.