Technical SEO is an important part of SEO that deals with the technical optimization of the website for search engines.
This aspect of SEO focuses on the structure and functionality of the website to provide a better user experience and thus improve the site’s rank in search results.
What is technical SEO?
In short, technical SEO deals with all the technical aspects of your website that affect how it is crawled, indexed and ranked by Google.
These aspects include website structure, page loading speed, HTML codes, sitemap, redirects and many more.
In fact, technical SEO is like the foundation of a building. If the foundation is not strong, the entire building is at risk of collapse.
Similarly, if the technical SEO of your website is not done properly, your efforts in content SEO and off-page SEO will be fruitless.
Why is technical SEO important?
Well, imagine that Google is a very intelligent robot tasked with collecting and organizing all the information on the web. This robot uses various factors to understand your website.
Now, if your website has technical problems, this robot will not be able to easily read your content, index it and finally give it a proper ranking.
Some of the key benefits of technical SEO are:
- Increasing website ranking in search results: Technical SEO helps Google to easily scan, understand and rank your website.
- Improved user experience: When a site is technically optimized, it loads faster, data is transmitted accurately, and users experience a better experience on the site.
- Increasing conversion rate: By improving the user experience and reducing the site bounce rate, users are more likely to take the desired actions such as purchasing or registering.
- Improved site ranking : Search engines give better rankings to technically optimized sites.
- Reducing marketing costs: By improving technical SEO, the content is better seen in search results, and as a result, advertising costs are reduced.
- Increase in organic traffic : Due to the fact that Google appreciates websites that pay more attention to technical SEO, your website’s organic traffic will increase.
The most important aspects of technical SEO
Technical SEO includes a wide range of factors, here we briefly review some of the most important ones:
- Site structure : logical organization of pages, use of Breadcrumbs and tree structure with logical hierarchy
- Loading speed: optimizing images and reducing code size to reduce site loading time. If your site does not have a good speed, refer to the site speed increase service page.
- Security Signals: Use HTTPS and fix security errors to reassure users
- Sitemap: Creating and optimizing the sitemap for search engines to understand the structure of the site
- Meta Content: Writing meta descriptions and catchy titles to grab users’ attention in search results
- Responsive Web Design: Your website must be fully displayed on all devices (computer, mobile, tablet). For more details, refer to the Responsive Website Design article.
- Website security: Your website must have an SSL Certificate so that users can safely navigate it.
- Meta Content (Meta Description) and Title (Title Tag): Use attractive and relevant meta content and title for each page so that they are well displayed in the search results.
- Structure of URLs: Use short, descriptive and SEO- optimized URLs .
- Internal Links: Use appropriate internal links to link your website pages to help Google understand the structure of your site.
- Schema Markup: Using Schema Markup helps Google better understand the content and structure of your website.
The comprehensive article What is Internal SEO can be a comprehensive guide for you in this field.
How to do technical SEO?
- Using SEO tools: SEO tools like Google Search Console and SEMrush to detect and fix technical errors on the site
- Using plugins and extensions: SEO software to improve loading speed and optimize site code
- Checking the site with Google Search Console: using error reports and analyzing the results to improve the technical performance of the site
- Using SEO experts: getting advice from SEO experts to carry out technical site optimizations
Technical SEO improvement is an ongoing process and requires continuous monitoring and optimization.
By implementing the tips mentioned in this article and using various tools, you can optimize your website from a technical point of view, improve the user experience and finally achieve top Google rankings.
Remember that technical SEO is one of the key infrastructures for success in the digital world. By paying attention to this important aspect of SEO, you can lay the foundation for a successful website.