SEO for e-commerce websites

Do you know how vital it is for any business to have a store site today?

But just launching the site is not enough. If you want to bring your products to many customers and increase your online sales, you should think about the SEO of your store site.

What is SEO for a store website?

SEO or Search Engine Optimization means site optimization for search engines.

In fact, we use SEO to design and content our store site so that it ranks higher in the search results of Google and other search engines.

Suppose a customer is looking to buy a pair of sports shoes. He searches for “buy men’s sports shoes” in Google.

If your site is well optimized for this term, it is much more likely that it will appear on the first pages of Google results and the customer will be directed to your site.

Why is SEO of a store site important?

Well, imagine that your site is on the last pages of search results. Most likely, many customers will not even visit your site. But with the right SEO, you can:

• Increase in site traffic :  More users visit your site and learn about your products.
• Increase in sales:  By attracting more customers, the sales of your products will increase.
• Increasing brand credibility:  Higher ranking in Google results helps the credibility and trust of customers in your brand.
• Reducing advertising costs:  SEO helps you to attract traffic and customers without spending exorbitant advertising costs.
• Better communication with customers:  By providing useful information related to your products, you can establish better communication with customers.

The main stages of store site SEO

SEO of a store site includes a wide range of techniques and strategies. Some of the most important techniques that can be used in this field are:

1. Keyword Research: The first step for SEO is to find keywords related to your products and services. What does that mean? That is, you have to understand what terms your customers are searching for in Google to find products similar to yours.
2. Content optimization:  Creating high-quality content, including product descriptions, articles related to the field of activity and blogs, along with the correct use of keywords, will be attractive to search engines.
3. Technical optimization: Site structure, site loading speed , security and mobile-friendliness are among the important technical factors that should be carefully considered.
4. URL structure optimization: URL structure should be simple and understandable. Use relevant keywords in URLs and avoid using special characters and meaningless numbers. For example, instead of using complex URLs like example.com/ product1234 , use example.com/ smartphone-samsung-galaxy .
5. Building links:  Getting links from reliable and relevant sites will add to the credibility of your site with Google and improve its ranking.
6. Analysis:  It is necessary to use website analysis tools, such as Google Analytics, to check the SEO performance and identify the weak and strong points of the site.
7. Internal and external linking:  Internal links help users to easily search your site and also help Google understand your site structure better. Also, building external links and receiving quality backlinks from reputable sites can help increase the credibility of your site.
8. Optimizing Product Pages : Your product pages should be designed to be both user-friendly and search engine optimized. Includes:
   • Product title : Must include the main keyword.
   • Product description : The description should be attractive and expressive and include natural keywords.
   • Images : Using high-quality images and optimizing the file name and image meta tag.
   • User reviews and ratings : This section can help improve your rating and gain customer trust.
9. Use of social networks: Social networks can act as a powerful tool to attract traffic to your site. By sharing content and products on these networks, you can increase brand awareness and site traffic which helps your SEO.

Key points of store site SEO

• User-friendly website design:  The store website should be easy for users, the products should be easily searchable and the shopping path should be clearly defined.
• Update content:  constantly update the content of the site and create new and desirable content for users.
• Use of high-quality images:  high-quality images increase the attractiveness of the site and the sale of products.
• Use of detailed product descriptions:  Detailed and attractive product descriptions help users make purchase decisions.
• Communicating with users:  Respond to users’ comments and questions and communicate with them.

Conclusion: