If you have recently launched a new website, you have probably come across the question, how can I be seen in search engines? The answer is simple: using SEO .
Search engine optimization (SEO) is the key to the success of any website, especially newly established websites.
In today’s online world, where users expect quick and easy access to information, visibility in the search results of Google and other search engines is critical.
A newly established website without a proper SEO strategy is like a ship without sails in an endless ocean.
But don’t worry! In this article, I want to guide you step by step in the SEO path of newly established sites and share important tips with you.
SEO basics for newly established sites
The first step in site optimization is to understand the basics of SEO. Many people think that SEO is a complicated magic that only experts can do.
But the truth is that by learning a few simple and practical tips, you can improve your site’s SEO yourself.
- Know the keywords: The first step in SEO is to research and select keywords related to the topic of your website. In other words, you need to understand what terms users are searching on Google to find the information you provide. Different tools like Google Keyword Planner, Ahrefs and SEMrush can help you in this field.
- Design a simple and user-friendly site structure: Google prefers sites that are easy and usable for users. Make sure the menus and links are clearly laid out and that users can easily find the information they want.
- Produce quality and unique content: Content is the beating heart of any website. Google gives higher ranking to sites that provide valuable, useful and unique content. Instead of copying content from other sites, try to produce original and valuable content that is attractive and useful for users.
- Optimize site loading speed: No one wants to wait for a site to load! Site loading speed is one of the most important factors in SEO. Make sure your site loads quickly and users can navigate it without any problems. For this, you can use various tools such as Google PageSpeed Insights or site speed increase services .
- Be mobile friendly: In today’s world, most users use smartphones to access the Internet. Make sure your website is fully optimized for mobile viewing.
Who is our professional SEO work before ? We have written a comprehensive article that you can read if you wish.
Building external and internal links
One of the most important SEO factors is building external and internal links. External links are referred to other sites and internal links are referred to other pages of your site.
- Building quality external links: Getting links from reputable sites related to the topic of your website shows Google that your site is a reliable source. Try to collaborate with other websites and ask them to link to your site. Read a more comprehensive description of external linking in this article.
- Use of internal links: Internal links help users navigate your website easily and spend more time on your site. To learn about internal linking, refer to this article.
- Link Building: Link building is the process of getting links from other sites. This process takes time and requires effort and patience.
Here you can learn more about the impact of backlinks on Google’s algorithms .
Content optimization for search engines
Content optimization for search engines (SEO Content Optimization) means writing content in such a way that Google and other search engines can easily understand it and show it to relevant users.
- Using title tags (Title Tag) and Meta Description (Meta Description): These tags play an important role in attracting users to your site. The content of these tags should be attractive, relevant and contain keywords.
- Using Heading Tags: Heading tags H1 to H6 help the structure of the content and its readability and give Google information about the topic of each part of the content. You can refer to the internal SEO article .
- Using keywords in the content: The use of keywords in the content helps Google understand the topic of the content and show it to relevant users. But you should use keywords naturally and appropriately and avoid overfilling the content with keywords (keyword stuffing ) .
- Image optimization: Using quality images and optimizing them for the web improves the user experience and helps your site’s SEO. Be sure to choose image file names with relevant keywords and optimize the Alt tag for images.
Here you can read the content SEO article.
SEO monitoring and analysis
SEO is a continuous process that requires monitoring and analysis.
- Using SEO analysis tools: Various tools like Google Search Console and Google Analytics help you monitor your site’s performance in search engines.
- Keyword Ranking Monitoring: Regularly check your keyword rankings on Google and update your SEO strategy as needed.
- Reviewing SEO reports : Google Search Console and Google Analytics provide various reports that help you understand user behavior and your site’s performance.
This article can be your guide for analyzing and checking the SEO of the site .
conclusion
SEO of newly established sites is a challenging but necessary process.
By following the tips mentioned in this article, you can start optimizing your site and be seen in search engines.
Remember that patience and continuous effort are the keys to success in SEO.
I hope this article has been useful to you and will help you make your website a remarkable success.