One of the most important ranking factors in Google are backlinks.
Backlinks, in other words, are a vote of confidence from other websites to your site.
But how can we get this vote of confidence and use it to boost our site’s ranking?
One of the effective and efficient methods is the use of pyramid backlinks or layered linking , which we will discuss in this article.
Imagine you want to build a pyramid. To build a strong and stable pyramid, you need a strong base and then successive layers that gradually approach the top of the pyramid.
The exact same thing happens in layered linking. We start by building a strong foundation of high-quality, high-reliability backlinks, and then gradually build up layers with less-reliable backlinks.
In this article, I am going to share my experiences and knowledge about this method with you so that you can use it to boost your site’s SEO.
Benefits of pyramid backlinks
Backlink pyramid has many advantages for us:
- Increasing domain credibility: By getting backlinks from reputable sites with high authority, our domain credibility increases dramatically. Google trusts more sites that receive links from various sources with high credibility.
- Improved ranking in search results pages: The more authoritative our domain and backlinks are, the higher our chances of ranking in the top search results.
- Increase in organic traffic: As the site rank improves , our organic traffic also increases.
- Reducing the risk of being penalized by Google: Using natural and principled methods in link building greatly reduces the risk of being penalized by Google.
- Creating a natural and sustainable structure: Using this method, we create a natural network of backlinks around our site that will help us sustainably and long-term.
Here you can learn more about the article What is Domain Authority? read the
Disadvantages of pyramid backlinks
- Time-consuming and complex: Pyramid backlink structure is time-consuming and complex, because it requires a lot of effort and time to build a network of links from high-reputation websites to your website.
- High cost: The cost of building a backlink pyramid can be high, especially to get links from high-reputation websites.
- Google Penalty Risk: If unethical backlink building strategies are used, your website may be penalized by Google.
We have already written a comprehensive article about the Google penalty , which you can read below.
How to implement backlink pyramid?
Now that we know the benefits of a backlink pyramid, let’s go over the steps involved in building one.
1. The base of the pyramid: quality backlinks and high authority
The base of our pyramid must be made of the strongest and highest quality materials. At this stage, we should look for backlinks from reliable and high authority sites.
These sites can include government websites, academic websites, reputable news sites, specialized blogs, etc.
- Points to consider at this stage:
- Relevant content: Sites from which we receive links must be relevant to the topic of our site.
- High Authority: Look for sites with high Domain Authority.
- High Page Authority: The page from which we receive the link must have a high Page Authority.
- Use of appropriate Anchor Text: Use anchor texts that are naturally related to the content of our site.
2. Middle layers: backlinks from sites related to the topic
After the solid base, it’s time to build the middle layers of the pyramid. At this stage, we look for backlinks from sites related to the topic of our site.
These sites can include websites in our field of work, forums, related blogs, related news sites, etc.
- Important points at this stage:
- Quality of content: Make sure that the sites we link from provide quality and relevant content.
- Average Authority: These sites usually have less authority than the pyramid base sites.
- Various backlinks: use different methods to get backlinks.
- Use of diverse Anchor Text: The variety of Anchor Texts in this layer looks more natural.
3. Upper layers: Backlinks from sites with lower authority
At this point, we are approaching the top of the pyramid. In this layer, we can get backlinks from sites with lower authority such as personal websites, smaller sites, specialized forums, etc.
- Important points at this stage:
- Related content: Make sure that the sites with lower authority are also related to the topic of our site.
- Using a variety of Anchor Text: Use a variety of Anchor Text.
- Not focusing too much: In this layer, we should not focus on a large number of backlinks and pay attention to their quality and naturalness.
Important points of layered linking
- Topic Relevance: Always look for backlinks from sites that are related to the topic of your website.
- Building natural links: Building natural links that are not detected by Google’s algorithms can be difficult.
- Using SEO tools: SEO tools like Ahrefs and SEMrush can be helpful in monitoring backlinks and checking the performance of our strategy.
- Patience: Building pyramid backlinks requires patience and the result is not immediately visible.
- Variety of backlinks: Try to use variety in the type of backlinks. That is, take advantage of text, image, video, etc. backlinks.
- Compliance with Google rules: We must always remember that the pyramid backlink strategy must comply with Google rules and avoid unnatural activities and spam.
Of course, here you can talk about the impact of backlinks on Google’s algorithms. Learn more.
Summary
Backlink pyramid or layered link building is an efficient strategy to increase the rank and credibility of the site.
Using this strategy, you can gradually increase the credibility of your site and achieve higher rankings in Google search results.
But remember that success in implementing this strategy requires attention to important points and patience.
For more information, you can read the PBN backlink article below.