Keyword stuffing means overfilling the content with keywords . This action is done in order to increase the chances of ranking a web page in search engines.
But in fact, this technique is harmful and ineffective , and instead of helping SEO, it can lead to your site being fined by Google. ( semrush site )
How Keyord Staffing works
Keyword stuffing stems from the false assumption that the number of times a keyword appears on a page determines the relevance of that page to that keyword for search engines.
As a result, black hat SEO professionals try to rank their page higher in search engine results by placing keywords multiple times in the content.
Common use of keyword stuffing
Some of the most common methods of keyword stuffing are:
- Meaningless list: List keywords or phrases without any context or explanation.
- Excessive repetition of keywords in titles, meta descriptions, body text, and links
- Content Padding: Repeating key phrases in a paragraph or page without providing any added value.
- Use of irrelevant tags: Putting keywords in HTML tags such as title, meta description and header unrelated to the content of the page.
- Change function: use suffixes of plural, singular, synonyms, etc. to increase the frequency of use of keywords.
Why is keyword stuffing harmful?
- Poor user experience: Content full of keywords makes it difficult for users to read and understand.
- Being penalized by Google: Google has complex algorithms to detect keyword stuffing and it strictly deals with this technique.
- Reducing the credibility of the site: Using this method, your site will be recognized as a low-quality site in search engines.
- Negative reputation: The use of keyword stuffing can ruin the reputation of the website and brand both from the users’ and search engines’ point of view.
How to avoid keyword stuffing?
- Create quality and relevant content: Your content should have real value for users.
- Include keywords naturally in the text: The goal is to use keywords naturally and legibly in the text.
- Use SEO tools for keyword research: Using SEO tools, you can identify keywords that are relevant to your topic.
- Optimize your content for readability: Your content should be understandable and attractive to users.
Instead of using keyword stuffing, you can use white SEO techniques , which include:
- Proper structuring of content: use of headings, sub-headings and lists for greater readability
- Use of related internal and external links : internal links to other pages of the site and external links to reliable sources
- Image Optimization: Use relevant titles and descriptions for images
Conclusion:
Keyword stuffing is an old and ineffective SEO method that can harm your site. Instead of using this technique, use white SEO methods and create quality content tailored to the needs of users.