Have you ever wondered how to get your website ranked higher and more visible in Google search results?
You must have heard that SEO plays a key role in this, but you may not know exactly what On-Page SEO is and how it affects your online success.
In this article, I want to open the world of internal SEO to you in a simple and friendly language.
We will start from the basics of this concept and step by step, we will see how we can increase our chances of being seen in Google by optimizing our website.
What does internal SEO mean?
Simply put, internal SEO is all the actions you take within your website to make it more attractive and relevant to search engines, especially Google.
Think that you want to prepare your house for guests. Interior SEO is like cleaning the interior of the house, choosing the right lighting and decor, and arranging everything in the best possible way so that guests enjoy coming to your home.
In fact, Google is like a guest visiting your website. By doing internal SEO, you show Google that your website is relevant to the user’s search topic, provides quality information, and provides a good user experience for visitors.
The more Google likes your website, the higher your ranking will be in search results, and as a result, more visitors will be attracted to your website.
The most important elements of internal SEO
- Content optimization :
- Using appropriate keywords related to the topic of the site in the content
- Writing high quality, attractive and useful content for users
- Using the right structure for the content (headings, subheadings)
- Use images optimized with keywords
- Using heading tags (H1, H2 and H3) :
- Correct use of heading tags helps to organize the content and increase its readability. The H1 tag is usually used for the main title of the page, and other tags are used for subheadings and different sections of content.
- Website structure:
- Use short and descriptive URLs
- Use sitemap.xml to help Google crawlers identify all the pages of the site
- Website design with high loading speed
- Using optimized images and reducing file sizes to improve loading speed .
- Using CDN (Content Delivery Network) to deliver content to users at high speed.
- The website should display well on mobile devices. ( You can also read the article How Responsive Website Design Is? )
- Using responsive themes to adapt to different devices.
- Checking the site with Google’s mobile-friendly test tools.
- Using the HTTPS protocol to secure the website.
- Regularly updating software systems to avoid vulnerabilities.
- Meta tags:
- Writing an attractive and descriptive meta description of each page
- Use of appropriate and relevant meta keywords
- Title optimization:
- Use keywords in the title of each page
- Writing catchy headlines
- Creating internal links: Creating internal links between different pages of the website can help searchers and search engines to move around the site easily. This also helps to distribute the credit ( link juice ) between different pages.
- Creating appropriate and related internal links between the pages of the site
- Using anchor text (link text) is appropriate. You can also read the article What is anchor text to learn more.
- Using Schema Markup:
- Adding Schema Markup to your website to help search engines better understand your content.
- Using Schema Markup for information such as name, address and contact number.
- Image optimization: Images should be optimized using ALT attributes and proper compression. This helps search engines understand the content of the image and also increases page loading speed.
Advantages of internal SEO
Well, let’s be honest, no one wants to have a website that gets lost in Google and has no visitors. Internal SEO plays a vital role in increasing organic traffic to your website.
- Increasing ranking in Google: improving internal SEO leads to a higher ranking of the website in the search engine.
- Attracting organic traffic: With internal SEO, you can attract good traffic from search engines.
- Increasing user engagement: By improving internal SEO, the website becomes more attractive to users, which leads to increased engagement and retention.
- Increase sales and revenue: By increasing organic traffic and user engagement, you can significantly increase site sales and revenue.
Important points in internal SEO
- Studying keywords: Studying appropriate keywords related to the topic of the site is one of the most important internal SEO factors.
- Competition evaluation: Studying the competition on the first page of Google for the right keywords is also one of the priorities of internal SEO.
- Attention to the Mobile First Index: Google is increasingly paying attention to the mobile experience of users.
- Improving user experience (UX): designing a website in order to provide a suitable experience for users is one of the most important factors of internal SEO.
How about the Google ranking process before ? We have written a comprehensive article that you can read further.
Internal SEO is the key to your online success. By focusing on these factors, you can create an attractive, user-friendly, and search engine-optimized website.
Remember that SEO is an ongoing process and requires effort and patience. By continuously optimizing your website, you will gradually see your organic traffic and online success increase.
I hope you found this article useful and gained a better understanding of internal SEO.