What is Google’s EAT algorithm?

In the world of SEO and website optimization, we are always looking for solutions to improve our site’s ranking in Google search results.

One of the key factors that Google considers to rank websites is the EAT algorithm.

In this article, I want to explain to you  in simple language and from  my personal experience in the world of SEO what the Google EAT algorithm  is, what effect it has on your site’s rank, and how you can use it to improve your site’s rank.

To read more, you can read the article How is Google’s ranking process? Read on.

Google EAT algorithm

Google’s EAT algorithm  stands   for Expertise, Authoritativeness, and Trustworthiness .

In fact, using this algorithm, Google evaluates the quality of content and different sites in terms of these three factors.

Google seeks to provide its users with the best and most reliable results, and hence, websites with higher expertise, credibility, and trust are ranked higher.

What does Google EAT mean?

In short, by using EAT, Google wants to make sure that:

• The content is provided by an expert in the relevant field.
• The website or content author has a good reputation in their field.
• The website and its content are reliable and trustworthy.

By evaluating these three factors, Google tries to filter out false, misleading and low-quality information and helps its users to access accurate and reliable information.

How can I improve EAT for my site?

Improving your site’s EAT is an ongoing process that requires effort and planning. Here are some top tips from my SEO experience to improve your website’s EAT:

1. Focus on expertise

• Choosing subjects related to your field of work:  Initially, try to focus on subjects in which you have mastery and expertise.
• Produce quality and accurate content:  Make sure your content provides accurate and up-to-date information and uses reliable sources.
• Use specialized language and related terms:  Choose the language and tone of your content according to the audience and topic, and use specialized terms related to your topic.

2. Promotion of credit

• Build quality links:  Try to get links from reputable websites related to your topic.
• Attend relevant events and conferences:  Participating in these events not only helps you connect with experts in your field, but also gives you credibility and reputation. It also gives more.
• Using the opinions of experts and specialists:  If possible, use the opinions and views of experts and specialists in the relevant field in your content.

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3. Increasing trust

• Professional and user-friendly website design:  A website with a beautiful and user-friendly design is the first step to gain users’ trust.
• Provide valid contact information:  Make sure your contact information is available and reliable.
• Use of security certificates:  Using security certificates such as SSL for your website assures users that their information is safe.
• Using user comments:  User comments and feedback help build more trust among your audience.

Important points:

• EAT algorithm is a complex algorithm and various factors affect it.
• Improving EAT is an ongoing process.
• Focusing on providing quality and useful content is the most important step to improving EAT.

“Google is always improving its algorithms, and its main focus is on providing high-quality results that are relevant to the needs of users.”

By keeping these tips in mind and focusing on providing quality and authentic content, you can improve your website’s EAT and ultimately achieve better rankings and attract more audiences.

What is the difference between EAT algorithm and EEAT?

 In recent years, Google has modified this algorithm by adding another factor to EEAT . EEAT stands for  Experience, Expertise, Authoritativeness, and Trustworthiness  .

Experience refers to the personal experiences  of the author or content producer in the field of the topic under discussion  . 

For example, if you are writing about a recipe for a certain dish, your personal experience in cooking that dish can add credibility to your content.

My experience with the EAT algorithm

During my several years of experience in the field of SEO and content creation, I have concretely observed the impact of the EAT algorithm on the ranking of sites.

In many cases, I have seen sites with quality content and accurate information, but without author expertise and credibility, fail to rank well in Google.

In contrast, sites with less attractive content, but with expert and reliable authors, have been able to achieve higher rankings.

Points that have been important in my experience:

• Identifying the audience:  Accurate understanding of the target audience and their needs can help you create quality content that is trusted by the audience.
• Producing quality and original content:  providing accurate, correct and transparent information is the key to gaining users’ trust.
• Use credible sources:  Referencing credible and citationable sources will help demonstrate your credibility and expertise.
• Proper content structuring:  using headings, subheadings, lists and tables makes it easier for the audience to read and understand.
• Optimize your content for mobile:  Make sure your content displays properly on all devices, especially mobile.
• Establishing a relationship with users:  Responding to users’ comments and questions and interacting with them helps to increase the sense of trust in them.

To learn more, you can read the article What is Internal SEO ?

Table of factors affecting EAT

Finally, Google’s EAT algorithm is a critical factor in determining the ranking of sites and their content.

A correct understanding of this algorithm and trying to optimize the site and content based on it can help you increase the ranking of the site and gain the trust of users. I hope this article was useful for you.