Have you ever wondered why your site’s ranking suddenly goes up and down sometimes? Or why do you sometimes see sites in Google search results that you don’t think have anything to do with the search keyword?
These fluctuations in ranking and changes in search results may be due to what is called the Google Dance algorithm .
In this article, I am going to talk to you about this algorithm and its impact on SEO and website ranking.
Of course, if you like, you can read more about the Google ranking process. Also read
What is the Google Dance algorithm?
The Google dance algorithm is a kind of temporary fluctuation in the ranking of websites in Google search results.
Imagine that Google is dancing with websites! In this dance, websites move frequently and their ranking changes temporarily. This happens regularly and almost every few weeks.
In simpler words, Google Dance is a type of test and review that Google does to optimize search results .
In these periods, Google updates its algorithms, adds new information to its database, and applies new filters to search results. During this time, the ranking of websites changes temporarily and significantly.
Sometimes, these changes can be very sudden and confusing.
For example, a website that has always been on the first page of Google results , suddenly falls to the third or fourth page. Or on the contrary, a website that was on the fifth page of the results until yesterday, suddenly reaches the first page.
But don’t worry! These changes are usually temporary and after some time, the ranking of websites returns to its normal state.
We already have a comprehensive article about how to improve the ranking of the site? We have written that you can read if you wish.
Reasons for creating the Google Dance algorithm
There are various reasons for creating the Google Dance algorithm, including:
- Google algorithm updates: When Google updates its algorithms, these changes can affect the ranking of websites and cause Google Dance.
- Changes in ranking algorithms: Google is always improving its ranking algorithms. These changes may cause temporary fluctuations in the ranking of websites.
- New filters: Google applies new filters to fight spam and low-quality content. These filters can affect the ranking of websites that use unauthorized methods to improve their ranking.
- Changes in voice search algorithms: As the use of voice search increases, Google updates its own algorithms for this type of search. These changes can affect the search results and ranking of websites.
- Increase in the number of websites: Every day new websites are created on the Internet and the competition for ranking in Google results is getting tougher. This increase in the number of websites can cause fluctuations in the ranking of websites during Google Dance.
The effect of Google Dance algorithm on SEO
The Google Dense algorithm can have a significant impact on SEO and strategies to improve the ranking of sites. Some of these effects include:
- Rating Fluctuations: As we said before, the Google Dance algorithm can cause significant fluctuations in the ranking of websites.
- Increased competition: In Google Dance courses, the competition for ranking in the search results becomes more intense.
- The importance of content optimization: The Google Dance algorithm shows that providing high-quality content related to search keywords is of great importance.
- The importance of building high-quality links: In these periods, building high-quality links related to the website’s topic can help stabilize the website’s ranking. For more details, refer to the backlink purchase page.
- Importance of user experience: Google Dance algorithm shows that user experience is very important.
Points to follow during Google Dance
During Google Dance, there are some tips that can help you minimize the impact of these fluctuations:
- Don’t worry about rating fluctuations: you should know that these fluctuations are effective and will return to normal after some time.
- Continue to optimize the content: providing high-quality content relevant to search keywords is very important.
- Continue to build high-quality links: High-quality links can help stabilize a website’s ranking.
- Improve user experience: User experience is one of the important factors in website ranking.
- Look for other factors that can affect the ranking: for example, site speed , mobile friendliness, etc.
You can click here to get more information about internal linking or external linking .
Finally, the Google Dance algorithm is a natural part of Google’s algorithms and its purpose is to improve the quality of search results.
By following the tips mentioned in this article, you can minimize the impact of these fluctuations and be successful in the competition for ranking in the search results.